Nagare ナガレ

An automation studio — Singapore · Hong Kong · Dubai

Less busywork.
More flow.

We take the repetitive work out of your business: customer messages, bookings, invoices, data entry. Then we build calm systems that run quietly in the background, connected to the tools you already use.

Book a 20-minute call Try a live demo →

Nagare · 流れ · flow

01 — Philosophy

Simpler, by design.

流れ, nagare, is Japanese for flow. We borrow an idea from Japanese design called kanso: remove what isn't needed, and what remains works better.

Most automation adds more tools, more dashboards, more noise. We work the other way. Every system we build should leave your business simpler than we found it, with fewer steps, fewer hand-offs, and fewer things to remember.

02 — What we automate

Four places busywork hides.

01 Customer messages WhatsApp, web chat and email answered in seconds, day or night. Bookings, orders and enquiries go straight into your systems, and anything sensitive goes to a person.
02 Back office Invoices, documents and data entry between systems handled automatically. Reminders and payment links go out on schedule, and records reconcile themselves.
03 Sales follow-up Every lead answered and followed up. Quotes drafted from your price list, and your CRM kept up to date without anyone retyping.
04 Reporting A short weekly summary of what matters, written for you, instead of spreadsheets someone has to build on Friday afternoon.

Not sure where to start? Most clients begin with WhatsApp, because it's where their customers already are and the results show in days.

03 — Our own products

We run what we build.

Before building for clients, we built for ourselves: AI tutors that prepare candidates for professional licensing exams, delivered entirely inside a chat app. Paying students use them every day, so we know what it takes to keep an assistant accurate, fast and trusted.

RES exam prepFor Singapore's Real Estate Salesperson exam. Conversational practice, explanations and mock questions in chat.
Live · paying students
CMFAS exam prepFor Singapore's financial advisory licensing exams, starting with the insurance track.
cmfasprep.sg ↗
And beyond SingaporeTutors for Gulf nursing licensure and Indonesia's civil-service exam, built on the same system.
4 products

Every question is written and checked by people, never copied from other providers' material.

04 — Try it

Message a working demo.

Six working assistants you can talk to in your browser: clinic bookings, restaurant reservations, property leads, shipment tracking, invoice reminders and supplier invoices. Each runs for a fictional business and shows what the team sees as you chat.

Demo · fictional clinic Any slots this Saturday? 11:00 or 14:30 with Dr Tan. Which suits you? 14:30, thanks Booked. I'll send a reminder on Friday.
Clinic bookingsAsk about prices, book a slot, get a reminder, and see a medical question handed to staff.Open demo →
Property leadsAsk about a flat in Dubai. It qualifies you, shows matching listings and books a viewing. The agent gets a scored lead.Open demo →
Supplier invoicesPaste a supplier invoice email. It reads it, checks it against the purchase order and adds a row to the payables sheet.Open demo →
See all six demos →
05 — How we work

Four quiet steps.

  1. 1–2 WEEKS Listen We map your messages and manual work, and find the three changes worth making first.
  2. 2–3 DAYS Propose A fixed scope and a fixed price in writing. If automation won't pay off, we say so.
  3. 2–6 WEEKS Build A demo every week. You test every flow before a single customer sees it.
  4. ONGOING Tend We keep it running, report monthly, and make one improvement every month.
06 — Pricing

Clear prices, agreed first.

In USD. We invoice in SGD, HKD or AED on request. Messaging fees are billed by Meta at cost.

DiagnosticWorkflow review, top three automations, fixed-price proposal. Credited against any build.
US$1,500
Messaging StarterWhatsApp on your number, FAQ and enquiry flows, leads to your CRM, human handover. 2–3 weeks.
from US$2,900
OperationsAn AI assistant trained on your documents, bookings and payments, two or three system integrations, monthly reports. 4–6 weeks.
from US$6,500
Back-office SprintOne back-office process automated end to end: documents, quotes, data entry or reconciliation. 3–6 weeks.
from US$6,500
CareMonitoring, fixes, a monthly report and one improvement a month, after any build.
from US$250 / month

Pilot programme: three businesses receive 40% off their first build in return for a case study we can share. Three places are open for builds starting this quarter.

07 — Our promises

What stays true on every project.

Remove before adding We look for steps to cut before we build anything new. Sometimes the best fix is a simpler process.
You own everything Your accounts, your number, your data. Leave whenever you like and take it all with you.
People stay in the loop Assistants answer only from information you approve, and pass anything unsure or sensitive to your team.
08 — Questions
Do we need new software? Usually not. We connect to what you already use, such as your booking tool, CRM, spreadsheets or accounting software.
Is WhatsApp automation official? Yes. We build only on Meta's official WhatsApp Business Platform, never on unofficial tools that can get a number banned.
What happens when the assistant doesn't know? It says so and passes the conversation to your team. It never guesses about prices, medical or legal questions.
How is customer data handled? Only to run your service, under a written data processing agreement, and deleted when our work together ends.

Let the work flow.

A 20-minute call. Tell us what fills your team's day, and we'll tell you honestly what's worth automating and what it would cost.

Book a 20-minute call Or try a live demo first